Media Copy: LA Motorcycle Company

Closed
Otsukaiban
Montreal, Quebec, Canada
Natalie Durdle
Owner/entrepreneur
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Marketing strategy Media
Skills
blog posts sales customer service motorcycles merchandising business to business non-disclosure agreement (intellectual property law)
Project scope
What is the main goal for this project?

I am looking to create a (no-strings attached) business to business christmas gift for a US-based motorcycle company in Los Angeles. This company is not currently a client or partner of Otsukaiban and this is to be in the nature of an unsolicited icebreaker.

The company is still in the start-up phase, creates luxury American-made custom motorcycles, and prides itself on creating a riding experience for the customer.

I would be looking to have the students complete a full series of pre-written social media tweets, blog posts, and emailers for the planned launch of a large annual event. The goal of the project is to provide all of the copy that will be needed to slot into pre-designed templates. Over the course of a year, the copy must announce, generate buzz, convert existing owners to event participants, generate sales, maintain excitement and after event customer service and care.

Due to the nature of this project, students will be asked to sign a non-disclosure agreement. Future employment obviously cannot be promised, nor can company swag be given using this merchandise as we do not have permission to utilize the brand in public, but Otsukaiban will commit to making sure your resumes and contact information are forwarded to the company.

More information on the company will be added upon digital receipt of signed NDA.

About the company

Otsukaiban is a boutique business incubator designed to create and manage the projects of non-arm's length business partners. It is basically a start-up at the moment and the company website is still under construction. Corporate projects under development include Blue Dragon Film Ventures.