Branded Rally Event: LA Motorcycle Company

Closed
Otsukaiban
Montreal, Quebec, Canada
Natalie Durdle
Owner/entrepreneur
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Marketing strategy Media
Skills
business planning business networking motorcycles merchandising business to business non-disclosure agreement (intellectual property law)
Project scope
What is the main goal for this project?

I am looking to create a (no-strings attached) business to business unsolicited project pitch for a US-based motorcycle company in Los Angeles. This company is not currently a client or partner of Otsukaiban and this is to be in the nature of an icebreaker.

The company is still in the start-up phase, creates luxury American-made custom motorcycles, and prides itself on creating a riding experience for the customer. The rally event would be a luxury event targeted at business clients interested in combining a business networking opportunity with a motorcycle bonding experience.

As per the course description, I would be looking to have the students analyze and provide insight and recommendations regarding the creation and launch of this event by providing a complete business plan that can be used not only to back-up the pitch for the project, but to be used by Otsukaiban to structure the pitch.

Due to the nature of this project, students will be asked to sign a non-disclosure agreement. Future employment obviously cannot be promised, nor can company swag be given using this merchandise as we do not have permission to utilize the brand in public, but Otsukaiban will commit to making sure your resumes and contact information are forwarded to the company.

More information on the company will be added upon digital receipt of signed NDA.

About the company

Otsukaiban is a boutique business incubator designed to create and manage the projects of non-arm's length business partners. It is basically a start-up at the moment and the company website is still under construction. Corporate projects under development include Blue Dragon Film Ventures.