T-Shirt Design Research: LA Motorcycle Company

Closed
Otsukaiban
Montreal, Quebec, Canada
Natalie Durdle
Owner/entrepreneur
3
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
target market design research focus group motorcycles merchandising business to business non-disclosure agreement (intellectual property law)
Details

I am looking to create a (no-strings attached) business to business unsolicited business pitch for a US-based motorcycle company in Los Angeles. This company is not currently a client or partner of Otsukaiban and this is to be in the nature of an icebreaker.

The company is still in the start-up phase, creates luxury American-made custom motorcycles, and prides itself on creating a riding experience for the customer.

I would be looking to have the students complete a focus group designed to target market segment preferences in typefont and graphics to determine psychographic preferences that can be used to create a Rally T-Shirt design. Students will need to use a similar, but not actual market segment to avoid potentially identifying the company and giving misleading information about a Rally and company involvement that does not, at this time, exist.

Due to the nature of this project, students will be asked to sign a non-disclosure agreement. Future employment obviously cannot be promised, nor can company swag be given using this merchandise as we do not have permission to utilize the brand in public, but Otsukaiban will commit to making sure your resumes and contact information are forwarded to the company.

More information on the company will be added upon digital receipt of signed NDA.

Deliverables
No deliverables exist for this project.

About the company

Company
Montreal, Quebec, Canada
Business & management

Otsukaiban is a boutique business incubator designed to create and manage the projects of non-arm's length business partners. It is basically a start-up at the moment and the company website is still under construction. Corporate projects under development include Blue Dragon Film Ventures.