Brand Style Guide: Los Angeles Motorcycle Company
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
I am looking to create a (no-strings attached) business to business christmas gift for a US-based motorcycle company in Los Angeles. This company is not currently a client or partner of Otsukaiban and this is to be in the nature of an unsolicited icebreaker.
The company is still in the start-up phase and creates luxury American-made custom motorcycles and prides itself on creating a riding experience for the customer.
I would be looking for the teams to maintain the existing logo and style as much as possible, while tailoring the guides to the following uses:
- A guide based on existing logos to be used for letterhead, envelopes, business cards, brochures, for example
- A guide adapted to website use
- A guide specialized for t-shirts, hats, and fabric company swag such as totes to be given away at both American and European marketing events.
- A guide specialized for social media marketing
- A guide specialized for leather goods such as luxury motorcycle jackets and panniers.
- A guide specialized for print media marketing when creating full color ads in magazines targeted at motorcycle enthusiasts, law enforcement, and the military.
Due to the nature of this project, students will be asked to sign a non-disclosure agreement. Future employment obviously cannot be promised, nor can company swag be given using this merchandise as we do not have permission to utilize the brand in public, but Otsukaiban will commit to making sure your resumes and contact information are forwarded to the company.
As much as possible, you will be asked to replicate the tone and feel of the existing website on Facebook.
More information on the company will be added upon digital receipt of signed NDA.
- What is the main goal for this project?
-
I am looking to create a (no-strings attached) business to business christmas gift for a US-based motorcycle company in Los Angeles. This company is not currently a client or partner of Otsukaiban and this is to be in the nature of an unsolicited icebreaker.
The company is still in the start-up phase and creates luxury American-made custom motorcycles and prides itself on creating a riding experience for the customer.
I would be looking for the teams to maintain the existing logo and style as much as possible, while tailoring the guides to the following uses:
- A guide based on existing logos to be used for letterhead, envelopes, business cards, brochures, for example
- A guide adapted to website use
- A guide specialized for t-shirts, hats, and fabric company swag such as totes to be given away at both American and European marketing events.
- A guide specialized for social media marketing
- A guide specialized for leather goods such as luxury motorcycle jackets and panniers.
- A guide specialized for print media marketing when creating full color ads in magazines targeted at motorcycle enthusiasts, law enforcement, and the military.
Due to the nature of this project, students will be asked to sign a non-disclosure agreement. Future employment obviously cannot be promised, nor can company swag be given using this merchandise as we do not have permission to utilize the brand in public, but Otsukaiban will commit to making sure your resumes and contact information are forwarded to the company.
As much as possible, you will be asked to replicate the tone and feel of the existing website on Facebook.
More information on the company will be added upon digital receipt of signed NDA.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- http://www.otsukaiban.com
- Business & management
Otsukaiban is a boutique business incubator designed to create and manage the projects of non-arm's length business partners. It is basically a start-up at the moment and the company website is still under construction. Corporate projects under development include Blue Dragon Film Ventures.