SEO and Social Media Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our team is looking for social media marketing wizards who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Adobe Acrobat, Adobe Photoshop, MS Excel, Google Analytics, WooCommerce, WooCommerce Analytics, WordPress
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- Advertisements from BIG corporations
- Improved website traffic
- Novel ideas to develop better PDF channel guides and help grow/expand our company's online presence
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
**A sample channel guide is available to download under "Resources and Files". Copyright protected 2021. PLEASE DO NOT SHARE , COPY or ALTER WITHOUT EXPRESS WRITTEN CONSENT. INTENDED FOR EDUCATIONAL PURPOSES ONLY.**
- What is the main goal for this project?
-
Our team is looking for social media marketing wizards who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Adobe Acrobat, Adobe Photoshop, MS Excel, Google Analytics, WooCommerce, WooCommerce Analytics, WordPress
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- Advertisements from BIG corporations
- Improved website traffic
- Novel ideas to develop better PDF channel guides and help grow/expand our company's online presence
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
**A sample channel guide is available to download under "Resources and Files". Copyright protected 2021. PLEASE DO NOT SHARE , COPY or ALTER WITHOUT EXPRESS WRITTEN CONSENT. INTENDED FOR EDUCATIONAL PURPOSES ONLY.**
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://printTVchannels.com
- 0 - 1 employees
- Media & production, Entertainment, Technology, Consumer goods & services, Marketing & advertising
Printable PDF channel guides to download from our website for subscribers to major TV providers in USA and Canada including cable, satellite & streaming TV (e.g., Direct TV, AT&T, Dish Network, Rogers, Bell, YouTubeTV, Fubo & more). Each guide provides a channel table organized by channel number or arranged alphabetically by station. Each channel has its corresponding high-res logo to improve recognition. Colour coding by station genre also helps organize guide.
Currently, each guide is free to download. Revenue comes only from Google Advertising on our website. However, more income streams possible. One is to provide subscription memberships to receive updated guides as they come out (given channel lineups change frequently). A major revenue stream will come from advertisement directly on our guide's pages. However, we need to increase # daily PDF downloads (to increase exposure) so to attract potential advertisers. Improved SEO essential!